An old chemical factory has gone viral on TikTok
A 45-year-old chemical factory's promotional short video has unexpectedly gone viral on the TikTok platform and has been used by foreign netizens to create various memes and emoticons. This enterprise is Shijiazhuang Donghua Jinlong Chemical Co., LTD.
On January 26th, a reporter entered Donghua Jinlong. In a few days, it will be the Spring Festival of the Year of the Snake, and the festive atmosphere is getting stronger and stronger. When the reporter arrived at the Donghua Jinlong factory area, they saw a sign at the main gate in both Chinese and English that read "Welcome to Donghua Jinlong for factory visit", which complemented the traditional Chinese-style red lanterns hanging there, giving people a sense of the thriving development atmosphere of the enterprise.
On January 3rd, we received an order of 100 tons of food-grade glycine from a customer in the Netherlands.
On January 15th, we received an order of 50 tons of food-grade glycine from a certain customer in Japan.
On January 20th, we received an order for 300 tons of products from a certain customer in Germany.
The production plan has been arranged until May this year.
As soon as the reporter entered the factory area, all he heard was good news. Orders keep pouring in, production is in short supply, and the continuous surprises have filled the employees with enthusiasm.
Product quality is the foundation for an enterprise's survival and development, and Donghua Jinlong regards it as the fundamental driving force for its growth.
All products are inspected batch by batch. The samples will be properly kept for three years for easy traceability and inspection at any time to ensure product quality. Li Yan, the quality director of Donghua Jinlong, told the reporter that they have strict standards and procedures for product quality inspection to ensure product traceability and strictly supervise and inspect the quality of raw materials entering the factory and products leaving the factory. Meanwhile, Donghua Jinlong has formulated an assessment system for workshop cadres, detailed rules for process control assessment, and a quality management system. It regularly holds quality review, traceability, and analysis meetings, providing a solid guarantee for ensuring product quality.
Zhang Jianfei was interviewed by our reporter. (Photo by Chen Liya)
"Enterprises should explore new paths for development, and products should also explore diversified development." " Zhang Jianfei, the chairman of Donghua Jinlong, said that the company has a history of 45 years and has always focused on industrial-grade glycine. In the future, it will expand its production scale and develop into downstream glycine, chelates, and pharmaceutical intermediates and other fields.
In 2024, on the TikTok platform, the average click rate of Donghua Golden Dragon's enterprise and product promotion videos was over a million, and some even exceeded 100 million views. It can truly be described as an unexpected "overwhelming" traffic.
The sudden popularity was indeed unexpected, but the enterprise seized the opportunity to popularize glycine chelates and also showcased its high-quality products to more customers. When it comes to this matter, Zhang Jianfei told the reporter that Donghua Jinlong also customized clothes and hats, and sent them for free to some foreign netizens. It also provided convenience for foreign netizens in China to "visit the factory" and post interesting videos. The interaction between online and offline has also increased a lot of traffic.
With the success of its promotional efforts and participation in various exhibitions, the order volume of Donghua Jinlong has been continuously increasing. The glycine produced by the enterprise is sold well in more than 20 countries and regions including Europe, America, Japan and South Korea, and its market share in some countries has reached 50%. The enterprise is full of development momentum.
In the future, food-grade glycine, glycine chelates and other pharmaceutical intermediates will become our key focus of efforts. Zhang Jianfei told the reporter with full confidence that in 2025, Donghua Jinlong plans to launch a project with an annual production capacity of 4,000 tons of glycine chelates, and at the same time promote the construction of a project with an annual production capacity of 30,000 tons of food-grade glycine. It will deeply cultivate the industrial-grade glycine field and firmly expand downstream in the industrial chain, providing a solid guarantee for the enterprise to bravely enter a broader global market.